Titleist Tour Soft Golf Balls (White)
Product: Titleist Tour Soft Golf Balls (White)
Categories: golf balls, titleist,
Titleist Tour Soft Balls Revealed. Replacing the popular NXT Tour and NXT Tour S for 2018 is a brand-new offering from Titleist called Tour Soft, which features the largest core it has ever put in a golf ball. Titleist claims Tour Soft is the softest-feeling ball among its competitive set, thanks to the 1.6in core combined with a special, ultra-thin 4CE grafted surlyn cover made from four different materials. In fact, it is just as thin as some urethane-covered balls currently on the market. Titleist says the result is a soft feel, excellent distance off the tee, control into greens and impressive levels of durability. A new spherically tiled 342 dimple design delivers a penetrating trajectory and consistent flight.We knew there was an opportunity to deliver a brand-new high-performance ball that would lead the category in terms of soft compression feel,” Michael Mahoney, Titleist ball marketing, told GM. “Ultimately, because of our exhaustive and iterative prototyping process, we were able to deliver everything we wanted in Tour Soft – and more. It’s not only the softest ball in the category, Titleist claim it’s longer and responsive than Chrome Soft, TP5 and Tour B RXS.
More than 19,000 golfers tested the new Tour Soft balls, with players receiving unbranded balls, and asked for feedback. It replaces the NXT Tour and NXT Tour S golf balls. Launching one ball that “does it all” keeps it simple for consumers, as market research showed Titleist some golfers were confused by the NXT Tour and Tour S balls. “Tour Soft doesn’t happen without the close proximity of our Golf Ball R&D and Operations teams based in Massachusetts,” said Michael Fish, Titleist golf ball product manager. “The ability for our teams to collaborate and innovate on a daily basis was critical in bringing this product to market and delivering the performance, consistency and quality that golfers expect from a Titleist.” Titleist believe this ball is aimed at a player that wants high levels of performance, but does not require premium performance, which would come in the form of the ProV1 ProV1x
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